elemnta, an enterprise-level digital integration offering, launches in Australia
Financial technology & services company seeks to accelerate digital transformation of advice and wealth sector
Sydney, Australia, 19 September 2023 – New fintech brand elemnta today announced its debut as an advice and wealth sector software and services enterprise offer, delivering solutions to fast-track the digital integration of Australia’s nearly $10.9 trillion market for financial services.
With plans to introduce its integration capabilities to market in the near-term, elemnta recently signed a Master Service Agreement with Colonial First State for a solution which will deliver a range of efficiencies for advisers when it launches later this year.
The company evolves from Advice Revolution, a top-rated advice software firm founded in 2018 by advisers for advisers. The elemnta launch builds on this foundation to address complex industry challenges via digital integration and automation, remaining grounded in the founding insights of its experienced financial advisers and technology experts.
Chief Technology Officer, Adrian Patty, said: “Today we unveil elemnta, the brand behind the next evolution of digital integration. Designed to serve as a centralised point to better connect key elements of the financial services value chain and seamlessly bring advice, customer experience and enterprise stakeholders closer to each other and to their customers.
“At its core, elemnta stems from first-hand experience. As advisers, we faced the burden of a lack of standardisation, operational dysfunction and friction across legacy administration and advice software systems. Our frustration sparked the desire to address industry complexity by creating solutions which harness the best of technology and human input.”
Advice Revolution, which will remain in market, currently operates a Client Portal that allows for two-way integration with widely-used advice software Xplan. As a new brand, elemnta will continue to leverage this best-in-class capability while addressing a broader range of industry challenges.
“Our goal is to help industry players, including advisers and institutions, understand that there is a better way to work. It is possible to simplify the complex, and that’s what we are setting out to do with elemnta.
With elemnta, we see a clear path to digital empowerment and systemic industry change.”
Over the past year, elemnta has scaled its team from 14 to over 40 people. The company also reports it has reached profitability leading up to its new brand launch.
Purpose-designed to identify and accelerate digital transformation within the advice and wealth ecosystem, elemnta is grounded in the founding insights of experienced financial advisers, combined with a passion to create a more highly evolved customer experience.
At its heart, elemnta exists to deliver cutting-edge integrations capability, enabling seamless digital experiences. This revolutionary approach unravels systemic roadblocks within the often complex and siloed advice and wealth environment.
The name elemnta describes our fundamental approach to evolving key elements of the financial services value chain, seamlessly bringing advice, customer experience and enterprise stakeholders closer to each other and to their customers.
About the Executive Team
Shaun Green, CEO, Advice Revolution / elemnta
Shaun Green brings 15 years of experience in financial services and wealth management. He is a passionate believer in the value that financial professionals bring to their clients. Shaun’s career spans the likes of business banking, financial advice, life insurance, practice management, and licensee management. Prior to financial services, Shaun worked in a range of family manufacturing businesses in Australia and Thailand. Shaun holds an Executive MBA in Strategic Management from UNSW Business School, a Bachelor in Commerce from the University of Newcastle, and a Diploma in Financial Planning.
Adrian Patty, CTO, Advice Revolution / elemnta
Adrian Patty is a seasoned expert with over a decade of experience in financial advice as well as managing various tech teams, uniquely positioning him as a leading innovator in financial services technology. He’s the co-founder of Advice Revolution, which streamlines client data capture and advice delivery; Ensombl (formerly XY Adviser), a leading platform for financial advice professionals; and elemnta. With a focus on empowering advisers to reach more people, his work combines technical solutions with strategic insights, making him a go-to person for those looking to modernise or scale their financial services. Adrian holds a Bachelor of Social Science and a Masters of Applied Finance (Financial Planning).
For all media queries
Australian Market for Financial Services Grows 13.2% to Nearly $10.9 Trillion During 2020-21 Financial Year.” Roy Morgan, 17 August, 2021, https://www.roymorgan.com/findings/australian-market-for-financial-services-grows-13-2-to-nearly-10-9-trillion-during-2020-21-financial-year.